Hello, I'm Sally Carey!
Food lover, Mother, hustler, success embracer, "Imma business juggler!"
Townsville native proudly moulded in the crucible of Australian patriotism, thrust into the world of family businesses at the ripe age of 4. I have a relentless love affair with food, a knack for business wizardry, and an unapologetic self-declaration as the Food Truck maestro excelling in organised operations and streamline procedures.
With over two decades in the hospitality game and navigating the unpredictable landscape of my own ventures, I've emerged as a seasoned expert in the culinary realm. No need for the overplayed charm often found in online antics. It's not just about serving up scrumptious dishes; it's about infusing each bite with authenticity, a hint of humour, and a generous dose of unbridled intelligence. After all, why try hard when you can try smart?
From my early days standing on a stool, selling $1 scratchies in our family's newsagency, to managing multiple stores for my parents, each step taught me invaluable lessons about retail and the essence of old-school customer service.
Life took an unexpected turn when my father and I ventured into franchise food ventures, thinking it would be a smoother ride. Little did we know, it would be a rollercoaster of tough lessons. Dealing with soaring rents and feeling suffocated by restrictions, I found inspiration in the movie "Chef." The tale of breaking free and launching a food truck business ignited a fire within me. Thus, The Feel Good Foodie was born in February 2017, marking the exciting and nerve-wracking beginning of what was to be my new ‘truckin' love.
As a local council preferred supplier, winner of the AIM management award, rated “top 3” food truck, and proudly catering top national events such as the V8s, NRL, State of Origin, Groovin the Moo, Beef Australia, Winton Way out West Fest, NAFA, and many more.
Fast forward 8 years, and we're still here, loving the food truck life but hungry for more. Witnessing fellow food truckers struggle, I've realized the importance of systems and support. Fortunate to have gained the freedom to set my own hours and enjoy life with my family, I owe it to my parents for instilling the value of true business freedom.
Recognizing the wealth of knowledge I've accumulated, I proudly present,
“Food Truck Academy”. Born out of the desire to elevate the industry and assist aspiring entrepreneurs, this platform is here to challenge perceptions and keep the industry innovative.
Join me on this exciting journey as we raise the bar in the food truck world. Food Truck Academy is not just a platform; it's a commitment to support you, drive positive change, and foster innovation. Let's make it happen together!
Cheers to delicious ventures and a thriving food truck community!
🚚🌮 #FoodTruckAcademy #ElevateTheIndustry #FoodTruckLife
Our Story: Revolutionizing the Food Truck Industry
At Food Truck Academy, we are dedicated to revolutionizing the food truck industry by redefining the standards of success and excellence. Our innovative approach is centered around empowering entrepreneurs with the knowledge, skills, and strategies needed to thrive in the dynamic world of mobile culinary ventures. From creating unique and enticing menus to implementing efficient operational systems, we guide our students through every aspect of running a successful food truck and or mobile beverage business. We believe in breaking traditional molds and embracing cutting-edge techniques, ensuring that our graduates not only keep pace with industry trends but also lead the way in shaping the future of the food truck landscape. Join us on this transformative journey and be part of the revolution that elevates the food truck industry to new heights of success and innovation.
Mission Statement
"At Food Truck Academy, our mission is to elevate the food truck industry by providing cutting-edge online courses. We aim to empower aspiring and existing food truck owners with unparalleled knowledge, practical insights, and proven strategies. By raising the bar through our comprehensive curriculum, we inspire excellence, efficiency, and innovation in every aspect of running a successful food truck business. Join us on the journey to culinary entrepreneurship, where we redefine industry standards and help you turn your passion into a thriving mobile dining experience."
Vision Statement
At Food Truck Academy, we envision a revolutionized food truck industry where innovation, efficiency, and excellence converge. Our online course is not just a learning experience; it's a catalyst for redefining industry standards. We strive to cultivate a community of food truck entrepreneurs who are not only successful in their businesses but also pioneers of positive change. Through our visionary approach, we aim to shape the future of mobile culinary experiences, setting a new benchmark for excellence in the food truck industry.
